Question 1

What is GEO optimisation?

Accepted Answer

GEO optimisation (Generative Engine Optimisation) is the practice of structuring and optimising your website so it appears in AI-generated search results on platforms like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which targets Google's blue links, GEO optimisation targets the AI answers that now appear before any links.

Question 2

How long does it take to appear in ChatGPT search results?

Accepted Answer

Most clients start appearing in AI search results including ChatGPT, Perplexity, and Google AI Overviews within 4 to 6 weeks of their new GEO-optimised website going live. This depends on how quickly search engines re-crawl the site and how competitive the local market is.

Question 3

How much does a GEO-optimised website cost in the UK?

Accepted Answer

GEO-optimised websites for UK professional services start from £1,000 for a full build. This includes schema markup, FAQ architecture, Google Business Profile optimisation, and mobile optimisation. Monthly retainers for ongoing GEO work start from £200 per month.

Question 4

What types of businesses do you build GEO-optimised websites for?

Accepted Answer

We specialise in GEO-optimised websites for UK professional services including solicitors, accountants, dentists, physiotherapists, financial advisors, independent estate agents, and trades businesses. These sectors benefit most from AI search visibility as clients increasingly use ChatGPT and Perplexity to find local professional services.

Question 5

What is the difference between SEO and GEO optimisation?

Accepted Answer

Traditional SEO focuses on ranking in Google's list of blue links. GEO optimisation focuses on appearing inside AI-generated answers on ChatGPT, Perplexity, and Google AI Overviews — which now appear before any links and are where a growing majority of searches end without a click. GEO optimisation uses schema markup, FAQ content architecture, citation building, and conversational content to make your business visible to AI systems.

Question 6

Do you offer a free website audit?

Accepted Answer

Yes. We offer a free AI visibility audit for UK businesses. We check your website schema, SSL, mobile performance, page speed, FAQ content, and Google Business Profile completeness. You receive a written report within 24 hours with specific recommendations. No sales call required and no obligation.

Question 7

Why are local businesses invisible on ChatGPT?

Accepted Answer

Most local business websites were built before AI search existed and lack the technical signals AI systems need to understand and cite them. The six main reasons are: no schema markup, missing or incomplete Google Business Profile, no FAQ content for AI to cite, slow page speed, poor mobile performance, and no SSL certificate. AI systems prioritise structured, trustworthy, fast-loading sources — most local business websites fail on multiple counts.

Your next client is searching on ChatGPT.Will they find you?

Your next client is searching on ChatGPT.
Will they find you?